The Founder Story series.
One founder, one app, one storefront, one honest before/after. Not a pitch. A rebuild, filmed. This is how the studio stays visible without a media buy — and how the portfolio gets written.
The app
What it does, who it’s for, and why the founder started it. Two minutes, no slides.
The page
We open the live App Store listing and tear it down on camera. The first six seconds.
The fix
One direction, built in the session. Food, number, coach line. The before/after is the episode.
The number
Thirty days later: the conversion change, the rating count, the honest result. Even if it’s flat.
- Long episode on YouTube + written version on Medium and Substack
- Clips for TikTok, Instagram and LinkedIn — the rewrite, not the pitch
- One teardown post per episode for the founder’s own audience
- The founder keeps the assets. Always.
Got a founder who should be on this? Send them our way. We cover production. They keep the episode.