App Store art direction · for founder-led apps

We design the
six seconds
before the download.

Screenshots, icons and the story that makes someone tap. The first audit is free for qualified apps. Public prices. Baseline first — no “book a call to find out.”

Free audit for qualified apps 10-day build 30-day test
Current App Store first panel
Concept panel, stage two
Concept App Store panel
Concept study · BiteBro
01 — The problem

Your app is judged
before it is opened.

The product page is not a gallery. It is the first six seconds of the product. If the page says “personal trainer ad” and the app is an AI calorie tracker, the tap never happens.

1.6%
Average product page conversion
The default App Store page. Apple benchmark.
4.1%
Average custom product page
Same app, different storefront. Apple benchmark.
14.7k
New subscription apps / month
January 2026. RevenueCat.
4.6%
Reach $10k MRR in two years
The other 95% never do. RevenueCat.

Sources: Apple Custom Product Pages & Product Page Optimization; RevenueCat State of Subscription Apps 2026. Benchmarks, not promises.

02 — The work

One page,
built live.

Current BiteBro first panel

Before. A 5.0 app with four ratings, filed under Business. The product is a food scanner. Panel one is a photo of the founder.

Concept study. Self-initiated, not a client engagement. The point: the fix is a page, not a product.

Panel, stage one: the claim Panel, stage two: the plate and the coach Panel, stage three: the numbers and the doodles
01

The claim

One line, in the category’s language: snap your plate, know your numbers. The persona stays in the frame — it just moves to where it converts.

02

The plate and the coach

Real food, shot close, scan live. Chris cut out of his own photo, mid-sentence, pointing at it. The part competitors will not copy.

03

The number, then the joke

520 kcal, 38g protein, logged in four seconds. One number per panel, then a line from the coach. The 30-day test starts here.

03 — The system

A moodboard,
not a template.

Food photograph
01 · The plate
one real meal, close
Coach cut-out
02 · The persona
cut out, never cropped out
Panel 01 concept
03 · Panel one
the whole argument
B
04 · Icon, brand first
tested at 64px
05 · Icon, category first
the scan is the product
SNAP YOUR
PLATE.
06 · Type
mono, tight, one claim
07 · Doodle
hand-drawn, seeded, never clip art
“Nice. Now add
slaw. Same meal,
300 fewer calories.”
08 · Voice
the coach speaks in the panel
Current first panel
09 · Before
what the shelf looks like now
520
38g protein
10 · The number
one result card per panel
04 — How it ships

One week,
then the board.

The build is a week. The board is where the work compounds — monthly creative, live tests, and a storefront that keeps up with the product. This is the actual working board, not a diagram of one.

Day 1Baseline. Read-only App Store Connect + RevenueCat.2 hours
Day 2One direction. Six headlines. Two icon routes.you pick one
Days 3–5Build the first two panels, thumbnail test, then the rest.the canvas, not figma
Day 6–764px icon test. One revision round.sign-off
Days 8–10Render every size, upload, set the A/B test.source handed over
RetainerA new panel every sprint
RetainerMonthly A/B, read by us
RetainerCopy refresh per release
RetainerCompetitor watch
one week →
every month →
then it compounds
7 days to a shelf · 30 days to a number

No deck

We start from your numbers, not a questionnaire. The first thing you see is a panel, not a proposal.

One variable

Screenshots, icon, category, title — one at a time. Otherwise you learn nothing from the test.

Published either way

Before and after, win or lose. The number is the proof. That is the whole reputation.

05 — The offer

Three ways in.
The first is free.

Apply with your App Store link. If it matches our criteria, the teardown, the sample panel and the call are free. Then build the storefront, then scale it when the test earns it.

The Audit
Free qualified apps
Apply by sending your App Store link. If it matches our criteria, the teardown, the sample panel and the call cost nothing. We never charge to look.
  • 8-slide storefront teardown
  • Category + ASO read
  • One rebuilt sample panel
  • 20-min call with the founder
  • 30-day test plan
48 hours · no obligation
Apply with your link
Storefront · recommended
$4,500 founding rate
The full shelf. Icon, six iPhone panels, copy, one A/B variant, and the source files. Ten days, one revision round.
  • Art direction + icon
  • Six iPhone panels
  • Preview poster
  • One A/B variant
  • Source files + upload
10 days · one revision round
Book the Storefront
Storefront+
$8,500
For teams shipping in more than one room. iPad, motion, locales, two variants, six launch assets.
  • Everything in Storefront
  • iPad panels
  • Preview motion
  • Two locales
  • Six launch assets
15 days · two revision rounds
Scope Storefront+
How we qualify

Five checks.

If all five are true, the audit is free and we move fast. If it doesn’t match, we say so in one line and point you to whoever does that category.

  1. It’s live. A real product on the App Store, not a coming-soon.
  2. It’s founder-led. One or two people. One decision-maker.
  3. It’s a visual category. Health & fitness, photo & video, language, AI utilities, creator tools.
  4. There’s money or an audience. Roughly $10k+ MRR, a paid tier, or a founder with a real following.
  5. You can decide in a week. No committee, no procurement, no legal review.
06 — Apply

Send your link.
We send back a panel.

No deck, no discovery call, no charge to apply. One panel, one direction, one honest read on your page.

Prefer email? hello@superbrands.club. We answer every application within two working days — yes, or no with a reason.

This opens your email app with the details pre-filled. Nothing is stored on this page and nothing is tracked.

07 — The questions

Before
you ask.

If the answer isn’t here, send the link. We’ll reply with a real read, not a sales deck.

Is the audit really free?

Yes. If your app is live, founder-led, in a visual category, and you can make a decision in a week, the 8-slide teardown, the sample panel and the 20-minute call cost nothing. We never charge to look at your listing. If it doesn’t match, we say so in one line.

Why public prices?

Because “book a call” is a tax on your time. The entry point is free, the build is $4,500, the scope is fixed, and the only variable is whether the direction is right.

Do you do ASO?

We do the conversion layer — screenshots, icon, preview, copy. We coordinate the discovery layer — category, title, subtitle, keywords. We don’t sell keyword tools, fake reviews, or installs. If the category is wrong we’ll say so before we design anything.

What do you need from us?

Read-only App Store Connect and RevenueCat access (or screenshots of the funnel), 30 minutes with the founder, and permission to publish the before/after. Anonymised if you prefer.

How fast is it?

Audit: 48 hours. Storefront: 10 days. Storefront+: 15 days. The test runs 30 days after upload. We don’t rush the baseline; that’s the whole point.

Can you guarantee a conversion lift?

No. Anyone who does is lying. We guarantee a baseline, one variable, and a second set free if the first doesn’t beat control. The number is the proof, not the pitch.

Can you work with our existing brand?

Yes. We build inside your system, or we build the system if it doesn’t exist. The storefront should look like the app, not like us.

The next move

Send your App Store link.

hello@superbrands.club

Free if your app qualifies. No deck, no discovery call, no charge to apply.