App Store art direction · for founder-led apps

We design the six seconds before the download.

Screenshots, icons and the story that makes someone tap. Public prices. Baseline first. No “book a call to find out.”

Free audit for qualified apps 10-day build 30-day test
Concept App Store panel for a calorie tracking app
Concept study · BiteBro Panel 01 / 06 520 kcal · 38g protein
superbrands.club · the storefront studio Health & fitness · photo & video · language · AI utilities hello@superbrands.club
01 · The problem

Your app is judged
before it’s opened.

The product page is not a gallery. It is the first six seconds of the product. If the page says “personal trainer ad” and the app is an AI calorie tracker, the tap never happens.

1.6%Average product page conversionThe default App Store page. Apple benchmark.
4.1%Average custom product page conversionSame app, different storefront. Apple benchmark.
14.7kNew subscription apps per monthJanuary 2026. RevenueCat.
4.6%Reach $10k MRR within two yearsThe other 95% never do. RevenueCat.

Sources: Apple Custom Product Pages & Product Page Optimization; RevenueCat State of Subscription Apps 2026. Numbers are benchmarks, not promises.

02 · The offer

Three ways in.
The first one is free.

Apply with your App Store link. If it matches our criteria, the teardown is free. Then build the storefront. Then scale it when the test earns it. Every engagement starts with a baseline.

Qualified apps
The Audit
Free
Apply by sending your App Store link. If it matches our criteria, the teardown, the sample panel and the call are free. We never charge to look.
  • 8-slide storefront teardown
  • Category + ASO read
  • One rebuilt sample panel
  • 20-min call with the founder
  • 30-day test plan
48 hours · no obligation
Apply with your link
Most founders start here
Storefront
$4,500 founding rate
The full shelf. Icon, six iPhone screenshots, copy, one A/B variant, and the source files. Ten days.
  • Art direction + icon
  • Six iPhone panels
  • Preview poster
  • One A/B variant
  • Source files + upload
10 days · one revision round
Book the Storefront
Storefront+
$8,500
For teams shipping in more than one room. iPad, motion, locales, two variants, launch assets.
  • Everything in Storefront
  • iPad panels
  • Preview motion
  • Two locales
  • Six launch assets
15 days · two revision rounds
Scope Storefront+

Not sure if you qualify? Ask anyway — we answer every application within two working days. If it doesn’t match, we say so in one line and point you to whoever does that category. If you want the teardown regardless, it’s $950 and it’s credited to a build.

Ask about the bigger move
How we qualify

Five checks. If all five are true, the audit is free and we move fast.

  1. It’s live. A real product on the App Store, not a coming-soon.
  2. It’s founder-led. One or two people. One decision-maker.
  3. It’s a visual category. Health & fitness, photo & video, language, AI utilities, creator tools.
  4. There’s money or an audience. Roughly $10k+ MRR, a paid tier, or a founder with a real following.
  5. You can decide in a week. No committee, no procurement, no legal review.
03 · The guarantee

The baseline-first guarantee.

We measure the page before we touch it. You run one variable for 30 days. If the new set doesn’t beat control, we design a second set free.

01 · Baseline30 days of App Store Connect and RevenueCat data before we start. No baseline, no test.
02 · One variableOne change at a time. Screenshots, icon, category, title. Otherwise you learn nothing.
03 · PublishWe publish the before/after, including the negative results. The number is the proof.
30
days of baseline
before a single pixel

No one can guarantee a conversion number. Anyone who does is lying. We guarantee the work, the baseline, and the second set if the first doesn’t beat control.

04 · The work

Concept study: BiteBro.

A 5.0 app with four ratings, filed under Business. The product is a food scanner. The page sold a founder. This is the direction we’d test.

Before · currentBusiness · 4 ratings
BiteBro current first screenshotFounder first
The page says: “On-demand AI coach.” A founder photo, no food, no number, no UI. At thumbnail size it reads personal trainer ad.
After · conceptHealth & Fitness
Concept first screenshot for BiteBroConcept
The page says: “Snap your plate. Know your numbers.” Food first, one number, one coach line. The product does the selling.
The read

This is a self-initiated concept study. BiteBro is not a client. We built it because the gap was obvious: the category leaders sell the outcome, the app sells the founder. The same six-second fix applies to any founder-led app with an audience and a weak shelf.

05 · The process

Ten days.
One variable at a time.

No 40-slide discovery deck. We start with the baseline, build the first two panels, test them at thumbnail size, then finish the shelf.

01

Baseline

Read-only App Store Connect + RevenueCat. We agree the one number we’re moving.

Day 1
02

Direction

One art direction, six headlines, two icon routes. You pick one. We kill the rest.

Day 2
03

Build

Two panels first. Thumbnail test. Then the full set, icon, preview poster, copy.

Days 3–5
04

Test

64px icon test. Thumbnail test. One revision round. Then sign-off.

Days 6–7
05

Ship

Render every size, upload, set the A/B test, hand over source. The test runs 30 days.

Days 8–10
06 · The fit

We’re not for everyone.
That’s the point.

The best storefronts come from a founder with a real product, a real audience, and the discipline to run one test. If that’s you, we’ll go deep.

This is for

  • Founder-led apps at roughly $10k–$50k MRR, or with an audience ready to convert.
  • Visual categories: health & fitness, photo & video, language, AI utilities.
  • One decision-maker. A founder who can say yes in a week.
  • Teams willing to share a baseline and publish the result, win or lose.

This is not for

  • Pre-launch ideas with no traffic and no product to show.
  • Apps that want “just screenshots” with no point of view.
  • Committees, procurement, or a six-week approval chain.
  • Anyone who wants a guaranteed conversion number. We don’t sell those.
07 · Partners

For media, communities
and studios.

We’d rather build a channel than buy an ad. If your audience ships apps, there’s a partnership here.

Podcasts & newsletters

Founder story features

A free storefront teardown for a founder in your audience, plus the before/after for your show. You get the story. They get the shelf.

Partner with us
Communities

A member perk that ships

10% off the audit for your members, or a live storefront clinic. We bring the teardown. You bring the room.

Partner with us
Studios & agencies

White-label storefronts

You keep the client relationship. We design the shelf. Fixed scope, fixed price, your name on the deliverable.

Partner with us
08 · The questions

Before
you ask.

If the answer isn’t here, send the App Store link. We’ll reply with a real read, not a sales deck.

Is the audit really free?

Yes. If your app is live, founder-led, in a visual category, and you can make a decision in a week, the 8-slide teardown, the sample panel and the 20-minute call cost nothing. We never charge to look at your listing. If it doesn’t match, we say so in one line and point you to whoever does that category.

Why public prices?

Because “book a call” is a tax on your time. You should know if we’re in your range before you talk to us. The entry point is free, the build is $4,500, the scope is fixed, and the only variable is whether the direction is right.

Do you do ASO?

We do the conversion layer: screenshots, icon, preview, copy. We coordinate the discovery layer: category, title, subtitle, keywords. We don’t sell keyword tools, fake reviews, or installs. If the category is wrong, we’ll say so before we design anything.

What do you need from us?

Read-only App Store Connect and RevenueCat access (or screenshots of the funnel), 30 minutes with the founder, and permission to publish the before/after. Anonymised if you prefer.

How fast is it?

Audit: 3–5 days. Storefront: 10 days. Storefront+: 15 days. The test runs 30 days after upload. We don’t rush the baseline; that’s the whole point.

Can you guarantee a conversion lift?

No. Anyone who does is lying. We guarantee a baseline, one variable, and a second set free if the first doesn’t beat control. The number is the proof, not the pitch.

Can you work with our existing brand?

Yes. We build inside your system, or we build the system if it doesn’t exist. The storefront should look like the app, not like us.

The next move

Send your App Store link.
We’ll send back one panel.

hello@superbrands.club

One panel, one direction, one honest read on the page. Free if your app qualifies. No deck, no discovery call, no charge to apply.